Sellers guide

How We Sell Your Home
Your home means an awful lot to you. You’ve poured time and effort into making it the place you return to after a long day; the place where you make memories; entertain friends; perhaps raised a family. Ultimately, it’s the place where you can just be you; and here at Harper & Woods we totally get this! We think about these details when we start building your marketing plan. There is no “one-size fits all” approach here; we look at every property individually and every seller as a one-off.

Exposure
The main focus of our marketing plan is to give your house the maximum amount of exposure it deserves. We want to get your property in front of every single buyer that is in the market for your type of property. Therefore we must advertise accordingly. Quite simply:

– Increased exposure means increased potential buyers.
– Increased potential buyers mean increased viewings.
– Increased viewings mean increased competition.
– Increased competition means high sale prices.

The Power of the Internet
Over 80% of today’s homebuyers use the Internet to search for information on homes. With this in mind, we focus our efforts on getting your property online as soon as possible. Getting your home on our market leading, mobile-friendly website is a priority. To give your property the maximum amount of exposure, we’ll make sure it is seen on all the other major property websites too, such as Rightmove.

Those Little Details…
Every property, big or small, has its own unique selling points and we like to pick out those details, which will speak to the buyers’ hearts, as well as their heads. It might be the beautiful original ceiling rose or architraving that you thought only you loved; perhaps it’s the secret alcove which creates an ideal snug where you can escape with a good book; possibly the way the morning sun floods through the stained glass window in the hallway; or maybe it’s the corner decked area in the South facing garden where many summer evenings have been spent. When we market your property, it will be with all these little details in mind.

In Print
We spend a lot of time and effort into making sure we provide each property with a clear, concise and charming brochure; bursting with high quality photographs which capture each room in just one click and accurately written particulars defining every area. Our professional style of photography and descriptive writing will immerse buyers into the beauty of your home and bring your property to life on the page.

And Then There’s Us…
Perhaps not the most glamorous marketing tool, but our many years’ experience within the industry provides our sellers with the peace of mind that their property is in the right hands. Our staff work incredibly hard and their dedication and enthusiasm pays off. We pride ourselves on our professionalism and work ethic, and hope that our buyers see that from the get go!